Understanding SEO: Going Digital and Analyzing Recent SEO Literature

In a recent Forbes article, Drew McLellan begins a discussion on SEO marketing and what it actually means to “Go Digital.” In the article, titled “Going Digital At Your Agency Isn’t Just About the Tech,” he writes:  “While print advertising will likely never die and niche magazines continue to make a comeback, the reality is […]

Understanding SEO: An Introduction to Search

An understanding of Search Engine Optimization and how it applies to your company’s marketing needs begins with an evaluation of how and why people search. First and foremost—it’s important to realize that search engines are tools. The better the craftsman, the better that tool will work for you. In The Art of SEO: Mastering Search […]