Search Engine Optimization
Take The Lead In Search
What Is SEO?
Search Engine Optimization (SEO) is the process of improving rank in the organic (non-paid) search results. This is done by optimizing technical and creative elements, from the words on the page, to the links from other websites, and behind the scenes information for search engines to crawl. While search engines like Google, Bing and Yahoo are smart, they still need help understanding the content on your page, SEO allows us to make it clear to the search engine what your website is about and what kind of searches it would be most relevant to, so they can present it in the right places.
Search Engines have become the global norm for how consumers make buying decisions. With over 90% of searchers only looking at the first page of search results, your business need to rank above the competition to be found. Consumers have more confidence in top search results, leading to higher credibility from searchers. A first page rank on Google can increase your website traffic significantly, resulting in new business and referrals for years to come.
How We Help
We help clients rank high in the search results through custom strategies designed specifically for your business. Our process begins in the strategy phase, where we learn about your individual business objectives, run a website audit to see where you currently stand, and conduct keyword research to discover the best opportunities to rank for. Once we have built a plan, we begin implementation, which involves updating technical SEO elements, and creating keyword driven content that earns links, shares, and search engine placement. Depending on your business goals, we may continue to add and optimize new content on a daily, weekly, or monthly basis. We continue to track progress with monthly reports analyzing relevant data such as page rankings, click through rates, website traffic, and more, allowing us to update and tweak pages as needed. As SEO continues to evolve, we stay up to date on best practices to reach new highs and maintain top positions.