Meet the Marketing agency That Defines our sucCess by your Return on Investment
Scottsdale SEO & Digital Marketing Agency
Looking for a Scottsdale SEO Agency? You’ve come to the right place. We’re GladDigital, a dynamic team of creatives comprised of marketing, web design, video production, content creation, and business development professionals.
We partner with small businesses and startups to develop comprehensive, long-term marketing plans that build brand awareness and generate leads online.
Headquartered in Scottsdale, Arizona, we love helping local businesses grow. Utilizing years of experience, a suite of marketing tools and an ROI-driven approach, we’ve developed a process that can help nearly any business win online.
What To Expect When Working With Us
What Is SEO?
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in the “organic” or “free” search engine result pages (SERP). Search engines such as Google, Bing and Yahoo show users relevant content based on keywords they enter during their search. In addition, there are several on-page and off-page factors that influence your position in the SERP. Local SEO in Scottsdale focuses on ranking for local keywords, such as Scottsdale Pizza, resulting in better conversion rates.
On-page SEO refers to the optimization of elements on your website. These elements include content, keywords, code, meta data, mobile-friendly, site speed and overall user experience.
Off-page SEO refers to actions that take place outside of your website that impact your rankings. These actions include visitor behavior, backlinks, social networks and other external signals.
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard
Our SEO Process
In-Depth Site Audit
The first step we take in our process is running an audit, where we analyze the technical aspects of your website. From the audit we deliver a full report that outlines optimization recommendations, and any issues that were found. The audit also helps us find the low hanging fruit that can give an immediate boost to rankings, such as SSL certificates, header tags, schema markup, site speed, and more.
By evaluating your competitors keywords, backlinks and content, we learn what’s working for them, and use it to your strategic advantage. During the analysis, we discover keywords that your competitors are ranking for, as well as their backlink profile to uncover link building opportunities that you can take advantage of. As a result, an in-depth competitors analysis will provide the framework needed to position your site above the competition.
We perform extensive keyword research to identify actual search terms that your target audience is using. Our keyword selection is based on expert analysis of search volume, competition and relevance to your business. You may have noticed how this page is targeting keywords like “Scottsdale SEO”, for instance. Overall, high quality content paired with keywords that align with your audience, will provide long-term highly targeted traffic.
Link Building & Content Development
High quality backlinks or “inbound links” from other websites that are topically relevant to your business, will considerably increase your sites ranking position. In order to earn good backlinks, relevant shareable content needs to be added to your site on a regular basis. Our approach begins by confirming the popularity of a topic with tools such as BuzzSumo and Google Trends, to assure content ideas will perform well and earn natural backlinks. Above all, the types of content we recommend are blog articles, infographics and videos, which can easily be shared across social media. Consequently increasing visibility and probability of being linked to.